CORPORATE OVERVIEW

The Kidsland Group was founded in 2001 when our founder, Mr. Lee Ching Yiu, established the first subsidiary of our Group, Kidsland China Limited (廣州智樂商業有限公司) ("Kidsland China"), in the PRC. Prior to the establishment of Kidsland China, Mr. Lee had accumulated extensive industry knowledge and market understanding with more than 9 years of experience in toy manufacturing.

The following sets out the major business milestones of the development of our Group:

The first establishment of our Group, Kidsland China, was established in April

2001

The LEGO Group became our supplier

2001

Our first Kidsland store opened in Beijing

2006

Our first flagship store was launched on Tmall

2011

Our first Babyland store opened in Beijing

2012

Our first LEGO Certified Store in Hong Kong opened in August

2016

Our first LEGO Certified Store in Beijing opened in May

2017

Our second LEGO Certified Store in Hong Kong opened in July

2017

Listed on the Main Board of Hong Kong Stock Exchange on 10 November 2017, stock code: 2122

2017

Our business in China

Embracing the mission of becoming the central hub for popular and trendy toy items from around the world, Kidsland leveraged its wide, multi-channel sales network (offline self-operated, wholesale distribution, and online self-operated), and has become the go-to partner for international toy brands when entering into the China market.

Its house brands “Kidsland” and “Babyland” have over 780 self-operated shops, covering major first and second-tiered cities, as well as some third-tiered cities with great potentials. Together with the 970+ distributors which offers 3,000+ POS, Kidsland was able to attract internationally-renowned brands such as LEGO, Bandai, and FAO Schwarz through its outstanding sales capability, and in return, providing its customers with one-stop, comprehensive shopping experience.

Due to the rapid development of e-commerce business in China, Kidsland also tightened its relationship with end customers through the use of online sales. With a professional team of 70-80 industry experts, Kidsland now operates 17 online stores on major platforms including Tmall, JD.com, Xiaohongshu, and Kaola.

 

Our business in Hong Kong

As the exclusive operator of LEGO Certification Store (“LCS”) in Hong Kong, Kidsland opened the door for its first LCS in Langham Place, Mong Kok in August 2016. Enjoying great success with the opening, it continued with a second opening of LCS in Times Square, Causeway Bay in July 2017. In 2018, Kidsland also stepped into New Town Plaza in Shatin and City Plaza in Tai Koo Shing. Kidsland is currently operating 4 LCS in Hong Kong.