Mr. Lee Ching Yiu (李澄曜), aged 61, was appointed as our Director on 26 April 2017 and re-designated as an executive Director on 24 May 2017. He is also our Chairman and Chief Executive Officer and is primarily responsible for the overall management, strategic planning and operations of our Group. Mr. Lee is a director of Silverkids Inc., Prince Asia Limited, Kidsland Holdings Limited, Kidsland China, Kidsland Trading Company (Beijing) Ltd. (北京孩思樂商業有限公司) ("Beijing Haisile"), Kidsland HK Limited and Kidsland LCS Limited and the general manager of Kidsland China.

Mr. Lee held certain entities which were engaged in the manufacturing of toys for the brand owners and has gained 25 years of experience in the toy industry. Mr. Lee received his Bachelor of Arts from the University of Hong Kong in November 1979.