LEGO® Certified Store Shatin Tops First-Day Sales Record

Kidsland International Holdings Limited (“Kidsland International” or the “Company”; together with its subsidiaries, the “Group”, SEHK stock code: 2122), the largest toy retailer in the PRC, is pleased to announce that its third LEGO® Certified Store (“LCS”) located at New Town Plaza, Shatin, has recorded a single-day sales of over HKD3.2 million on 3 December, topping the first-day sales record set by LCS Times Square in Causeway Bay.
 
With a total area of approximately 2,000 sq ft., LCS New Town Plaza is the third LCS in Hong Kong under the operation of the Group. It is anticipated that the store will attract more mainland Chinese tourists given its location in the New Territories. To achieve a comprehensive branding and location strategy, the Group plans to open the fourth LCS in the second half of 2018. 
 
Dr. William Lo, Vice-Chairman, Chief Financial Officer, and Managing Director Hong Kong of Kidsland International said, “We are delighted to see LCS New Town Plaza in Shatin topping the first-day sales record set by LCS Times Square in Causeway Bay, also setting one of the highest first-day record among LCSs around the world. We anticipate this positive momentum will continue during Christmas. Despite being the smallest in store size compared to our stores at Langham Place and Times Square, LCS New Town Plaza is likely to be more efficient in terms of store productivity. With our insights in market trends and our exclusive partnerships with multiple renowned, international brands, we will continue to expand our sales network to increase our market share, so as to solidify our leading position in the industry.”